Challenge

Increasing and persistent quality of client interactions and pressures of growth has led to the role of promoting in financial establishments to evolve on the far side traditional responsibilities of brand name management, advertising and marketing research. Reimagining essential promoting functions, client engagement through new age digital promoting for banking and insurance and improving responsibility and attribution {of marketing|of selling|of promoting} performance are a number of the key focus areas of the modern day marketing department in financial establishments.

Marketers should work collaboratively with their enterprise counterparts to develop, deliver and communicate their price offerings to their customers over relevant engagement channels. modification being imminent in marketing; financial establishments have an opportunity to innovate to know and stay before modification.

Aelius Venture solution

The modern marketer in banks and financial establishments is accountable for technology, innovation, analytics, and client expertise additionally to their core perform of being custodians of the brand. Aelius Venture offers a wide vary of strategic marketing services for banking and financial establishments with key focus areas being promoting technology, marketing intelligence, and promoting expertise.

Marketing technology

Navigation in the complex ecosystem of promoting technology for financial services; consequently enable identification, deployment and maintenance of the best technical solutions to offer efficiency and serve marketing needs.
Marketing intelligence: accurate internal and external information is that the backbone of promoting campaigns, deriving insights on industry, customer, market and competitors within the financial market. we provide each qualitative and quantitative analytics services to assist banks and financial establishments gain actionable intelligence from information to boost sales and promoting performance.

Marketing experience

Solutions towards management of campaigns, internal communication and channel operations. Campaign support revolves round the areas of strategy, design, build, personalization, and readying. Channel management addresses the need of banks and insurers to effectively leverage the multitude of promoting channels in existence.
Benefits
Aelius Venture Strategic promoting Services enables Banking and financial establishments to realize promoting value investment a wide range of capabilities

Insights to intelligence

Analytics frameworks and promoting technology to achieve insight driven reports and information visual image
Data-driven client communication: 360-degree read of client and execution of optimal communication methods
Channel performance: value creation through augmentation and operational improvement
Enable strategic promoting decisions: Drive effective business decisions with actionable insights
Marketing transformation: Optimize operational efforts through digitization of marketing processes and technology.