Capabilities
Data Modules.
Ingesting data from all touchpoints to create a persistent, accurate profile for every user.
Building powerful tools to group customers based on behavior and predictive traits.
Syncing unified segments to marketing automation and advertising platforms in real-time.
Using deterministic matching to stitch anonymous and known behavior into a single identity.
The Insight Edge.
In the age of the customer, a unified data foundation is not a luxury—it's a core requirement for growth.
Single Source of Truth
Eliminate data silos with a centralized repository designed for 360-degree visibility.
Privacy & Compliance First
Architected for GDPR and CCPA compliance from the foundational data layer.
Real-Time Activation
Enable instant action on user behavior, delivering relevant experiences when they matter most.
Composable Architecture
We build on scalable, modern data stacks like Snowflake and dbt for maximum control.
Composable Retail CDP
Challenge
Retailer with customer data siloed across web, CRM, and email, preventing personalization.
Solution
Implemented a modern data stack CDP with real-time resolution and reverse-ETL.
Outcome
20% increase in customer LTV and a 15% reduction in cross-channel ad spend overlap.