Customer Data Platforms (CDP)
Aelius Venture builds intelligent Customer Data Platforms that unify your customer data, unlock deep insights, and power personalized experiences at scale.
Partner With UsOur CDP Services
We provide end-to-end services for creating a single source of truth for your customer data.
Ingesting data from all touchpoints (web, mobile, CRM, support) to create a persistent, unified profile for every customer.
Building powerful segmentation tools to group customers based on behavior, demographics, and predictive traits for targeted marketing.
Activating customer data by syncing segments to marketing automation, advertising, and analytics platforms for personalized experiences.
Using deterministic and probabilistic matching to stitch together anonymous and known customer data into a single, accurate identity.
Why Aelius Venture for CDPs?
In the age of the customer, a unified data foundation is not a luxury—it's a necessity. You need a partner with deep expertise in data engineering, privacy, and marketing technology.
Single Source of Truth
We build a centralized, accessible repository of customer data, eliminating data silos and providing a complete 360-degree view of your customer.
Privacy and Compliance First
Our CDP solutions are designed with data privacy at their core, helping you manage consent and comply with regulations like GDPR and CCPA.
Real-Time Data Activation
We enable you to act on customer data in real-time, delivering timely and relevant experiences that drive engagement and conversion.
Scalable and Extensible
We build on scalable, cloud-native architectures that can handle massive data volumes and integrate with your entire marketing technology stack.
Proven Success with Customer Data
See how we've helped companies understand and engage their customers.
Challenge: A large e-commerce retailer had customer data siloed across their website, mobile app, CRM, and email platform, preventing them from creating a truly personalized shopping experience.
Solution: Aelius Venture implemented a 'composable' CDP using a modern data stack. We used a data warehouse as the foundation, implemented identity resolution, and built data pipelines to sync unified profiles and segments to their marketing and advertising tools.
Outcome: The unified customer view allowed the retailer to launch personalized recommendation campaigns that increased customer lifetime value by 20%. It also improved marketing efficiency by reducing audience overlap in ad campaigns, saving 15% on ad spend.